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Suzuki

"This has reduced the time taken to prepare and send each press release from hours to minutes."


Suzuki

Client: Suzuki

Project Category: Web

Suzuki Motorpsort is a leading competitor in the Junior World Rally Championship (JWRC) and is a team that is recognised in the sport as progressive. Since JWRC rallies take place during the main World Rally Championship events which makes it difficult for JWRC teams to attract sponsorship and coverage.

Recognising this, the team's PR agency Van+Van (Netherlands) asked DV4 to provide a solution that would allow them to send branded press releases from JWRC events that included photos of the team in action. The solution needed to be virus-proof, capable of seamlessly sending HTML and plain text versions, and simple to use.

DV4 delivered a solution that meets all the requirements,
automatically laying out and formatting the press release so that the team's PR representative simply types copy and selects a photo to include. This has reduced the time taken to prepare and send each press release from hours to minutes.


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