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Vodafone Ireland

"Vodafone Ireland has recognised DV4's unique mix of skills as being key to successfully launching video services. The fact that Liam Ward, a director of DV4, played a key role in the development of MPEG-4 gave Vodafone confidence that we possess the required technical knowledge."


Vodafone Ireland

Client: Vodafone Ireland

Project Category: Encoding

Vodafone offers video streaming and download services on its 3G network. DV4 played a key role in Vodafone's launch of these services both in Ireland and Globally.

DV4 a preferred supplier of encoding services for Vodafone Ireland and the only Irish company to have direct connectivity with their network for ingestion of encoded video material. Using our IVAM (Intelligent Video Asset Management) system, we can publish content quickly and securely to Vodafone Ireland's video servers.

In fact, DV4 has been working with Vodafone Ireland in this area since 2001, when we developed an R&D pilot of a video portal using the HSCSD network. HSCSD (High-Speed Circuit-Switched Data) is a technology that uses the GSM network to group channels, giving data rates of up to 42 kbit/s.

This has since been superseded by GPRS and 3G technology but, back in 2001, this demonstration proved that video could work, even on "old-fashioned" networks and allowed early evaluations of video services to be undertaken.

Vodafone Ireland has recognised DV4's unique mix of skills as being key to successfully launching video services. The fact that Liam Ward, a director of DV4, played a key role in the development of MPEG-4 gave Vodafone confidence that we possess the required technical knowledge. Having established a reputation for excellence with Vodafone Ireland, Vodafone Global Content Services engaged DV4 to encode content from MTV, Sony Music, Warner Brothers, and Universal Pictures, among others.


http://www.vodafone.ie

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